Dates

Experience

2008-2009

Online Marketing Specialist, Creuna Denmark

Referred to head of client consulting

Company Description

Task

�         Creuna is Scandinavia�s largest digital agency with 350 employed. The primary services offered are web site development and web based technology solutions

�           My role was to establish the first online marketing consultancy offer � providing consultancy to build traffic to websites and Ecommerce stores

�           To open up new revenue streams for Creuna establishing long term service offers for clients

�           To support Account Managers with a specialist function to add value to existing client relationships

�           To be the spokesperson on behalf of Creuna for the online marketing consultancy offer

Result

�         Sold for >350k Dkr. within first 100 days

�         Opened up new doors introducing Creuna to marketing departments within Carlsberg, Coca-Cola, IKEA, SAS, to name a few

�         Added more than 250k revenue to account managers existing contracts

�         Chosen as online marketing expert commentator appearing on public channel DR2 news program

�         Various articles published within marketing industry press

�         Presenter at FDIH search marketing conference

2007-2008



Senior Consultant, Global Marketing Intelligence, Saxo Bank

Referred to Global director of marketing intelligence

Task

�           Led implementation and integration of Omniture � a leading global online business optimization system

�           Project owner managing stakeholder input of 15 regional/ global marketing managers as well as 10 web development and design team members

Result

�         Established advanced website and campaign tracking abilities helping Saxo Bank determine ROI of global/regional online marketing

�         Established reporting on value chain distributing to senior exec. management, global and regional marketing managers

�         Performed strong project management and business advisory that resulted in the best in class selection and integration of systems for paid search, banner serving, email, and CRM data

2005-2007

Senior Consultant, MMC/Marketing Clinic

Business owner of MMC referring to owner Marketing Clinic

Task

�         Establish Media Management Consultancy� (MMC) company, develop product portfolio, marketing, sales and financial control

�         Merge company with Marketing Clinic, lead development of media consultancy offer, create evaluation tools

�         Establish media KPI performance measurement systems

�         Provide conclusions and recommendations toward improved business performance based on brand tracking and econometric modelling insights.

Result

�         Personally gained clients such as Nestl�, Kellogg�s, Danisco, Reckitt Benckiser and Carlsberg Global within the first 8 months

�         Identified >10 million Euro media ROI improvement potential for companies served (Telia, Citibank, Danone, Silja Line, Mercedes Benz...more)

�         Saved >1 million Euro in improved vendor contracts with media agencies, research agencies

A few

clients served

Dates

Experience

1995-2005

Nordic Client Service Director, Mediaedge:cia

Referred to Nordic CEO

2003

1999

1995

Appointed Nordic Client Service Director

Appointed Nordic Client Service Manager

Appointed Nordic TV Buying Manager

Task

�         Management of 9 direct reports as well as up to 25 member client service teams

�         Responsible for client billing >65 million Euro

�         Key account management responsible for Colgate Palmolive Nordic (9 years), Nestle Nordic, Microsoft Business solutions Europe

�         Create systems and training programs to enhance client income and satisfaction

Result

�         Earned top evaluations 9 years as lead media advisor for Colgate-Palmolive Nordic

�         Continually improved media effect and efficiency for 7 years despite decreased investment

�         Created media ROI improvement processes and trained over 30 account managers across Europe to implement best practice

A few

clients served

1993-1995

TV Sales Manager and Research Consultant, SBS Broadcasting

Referred to Sales Director and SBS founding partner

1994

1993

Appointed Sales Manager Kanal 5 Sweden

Appointed Sales Research Consultant Kanal 2 DK, Kanal 5 SW

Task

�         Train and support 8 man sales team trading commercial airtime

�         Establish and develop sales research departments

�         Lead creation of sales support analysis and presentation material

Result

�         Established inventory optimization tools that improved sales capacity by greater than 20%

�         Established sales presentation techniques and material that supported closure of >25 million Euro annual sales

Dates

Experience

1989-1992

Media Research Analyst, Katz Media Corporation New York

Referred to Television Research Manager

Task

�         Responsible for creating TV performance positioning research to support national TV ad sales in Chicago and Philadelphia

Result

�         Earned praise and recognition for ability to highlight trends and communicate achievements to media buyers

1987-1989

Intern Acct. Executive, Image Associates Advertising New York

Referred to Owner

Image Associates was a 3 man full service advertising agency where I had a hand in all account executive responsibilities 2 days per week while attending university studies

Task

�         New business development, presentation support, copywriting and client meetings

Result

�         Commercial ideas helped land several customers

�         Published syndication of a commercial radio advertisement

1985-1989

Education

�         Honors �Cume Laude� graduate from New York State University at Brockport,

�         Bachelor of Science, focus in Broadcasting, Communications and Marketing

�         Grade Point Average 3.45/4.0 in major

�         Chosen to become assistant teacher for media classes

2001

�         Management Training at London Business School of Management, global Media Lions program � 5 days

Contact Info

E: rj@mmcglobal.dk

M: (45) 20 16 60 40

Robert Johnson

Marketing consultancy skills that demonstrate continual improvement to

Return On Marketing Investment

4 years online/traditional marketing consultancy

10 years client media investment management

6 years media research/sales

Solid experience with FMCG, Finance, Telecom, and Travel