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Service Overview by Robert Johnson at MMCGLOBAL, marketing and media management consultancy
Continual Marketing effect optimization
Campaign post evaluations
Vendor assessment
Marketing KPI establishment
Online Tracking
Strategy check
Workshops (digital inspiration or practical training)
Service Details by Robert Johnson, mmcglobal, marketing and media management consultancy
Continual Marketing effect optimization
No cure, no pay.
I have an eye for improved ROI and can document it. Typically all that is needed is a discussion, set of plans and some figures to come out with a set of conclusions and recommendations. This service is offered on an ongoing basis - whenever marketing and sales improvement is needed. Many references across industries - just ask.
First case projects can be as low as 1.300 Euro (10.000 Dkr)
This service pays for itself many times over.
Campaign post evaluations
Want to find potential improvement to your marketing mix and ROI? Let a neutral party evaluate your campaign. Online or offline, any media combination. Concrete improvement recommendations as well as path to action plan made.
Hourly rate at 115 Euro (850 Dkr) or fixed project price.
Project time 1 week to 4 weeks depending on scope.
Vendor assessment
It's about connecting companies with the right marketing service support partners. No matter the query, I can help pre-qualify and line up the best vendors based on any custom set of factors (price, scalability, quality, chemistry, etc.) SEM, SEO, Commercial Production, Websites, E-commerce, Web analytics, Tracking online, offline, Traditional media planning, buying.
Hourly rate at 115 Euro (850 Dkr) or fixed project price.
Project time 1 week to 4 weeks depending on scope.
Marketing KPI establishment
Online, offline, a holisitic approach that ties together the cause and effect relationship of marketing to achieve a set of business objectives. Customized across the value chain for each stakeholder. Ambition can be to deliver an entire KPI matrix from Marketing Director, to MM, PM, BM down to analyst and agencies. Workshop support to burn in procesess, reporting formats, roles and responsibilities.
Simple KPI matrix structures can be made in a day or two.
Hourly rate at 115 Euro (850 Dkr) or fixed project price.
Project time 1 week or more depending on scope.
Online Tracking
Omniture, Google, Index Tools and more. Project leadership experience from Saxo Bank Omniture integration. Past working relationships with Creuna, Guava (The Milk) and members of Glassbox. As an independant, I can connect companies with the absolute best web tracking integration specialists to suit a company's needs. I offer full service project management, vendor search, contract guidance, KPI establishment and support.
If it is a professional conclusion and recommendation you are looking for from an already made report - perhaps a no cure, no pay arrangement can be made. Easily proven with E-commerce cases!
Hourly rate at 115 Euro (850 Dkr) or fixed project price.
Project time 1 week or more depending on scope.
Other services in short:
Health check - an evaluation of the efficiency and effect of online and offline media investments.
Strategy check - has your agency documented a recommendation that answers questions like: WHY, WHEN, WHERE, WHO, VALUE?, REVENUE? over the obvious suggestion of WHAT they think and HOW MUCH it costs.
Workshops - inspirational, educational and productive. Build consensus across management, identify opportunities in this new economy, if it involves marketing, I can add value.
Please send a mail for details of any service of interest: rj@mmcglobal.dk
Or give a call: +45 20 16 60 40
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Case Experiences by Robert Johnson, marketing and media management consultancy
(Click a case - send a mail for details)
Case1 »
Created/distributed weekly site, lead and campaign reports with KPI's and benchmarks to all stakeholders through an automated process
Case2 »
Improved media price and effective communication over 7 years period despite media budget declines of approximate 50%
Case3 »
Introduced a permanent structure of media performance KPI's and benchmarks for leading Telecom, FMCG, Travel, Finance and Transport companies
Case4 »
Identified over 20% improvement to planning media campaign budgets through media performance evaluations
Case5»
Established media performance evaluation tools forming the backbone of a consultancy offer. Improved client satisfaction-improved revenue
Case6»
Trained hundreds of marketing professionals how to optimize cooperation with media agencies to yield better efficiency and
effect
Case7»
Integration of online pre-lead and lead data with CRM system improving global sales force insight with all sales calls
Case8»
Improved agency service contract fee by 30% |
